Social Media Manager

Social Media Manager

The person behind the account everyone screenshots.

About Fridays

Fridays is a high-growth telehealth platform delivering clinician-guided care across weight loss (GLP-1s), longevity, microdosing, and TRT. We take health seriously and ourselves a little less so. Our job is to make real, science-backed care feel human, approachable, and — dare we say — fun. We’re building personalized, data-driven customer journeys that move people toward long-term wellness, and we want the internet to actually enjoy following along.

The Role (a.k.a. why this is the best seat in marketing)

We’re not hiring a “poster.” We’re hiring the voice of Fridays — someone who can make people stop scrolling, screenshot a post, send it to three friends, and then quietly book a consult. Think the wit of Wendy’s, the chaos-with-a-strategy of Duolingo, the aesthetic discipline of the brands you already follow without realizing why. Now point that energy at a category most people are too scared (or too boring) to talk about.

This is a build-from-the-ground-up role with the keys to the voice, the calendar, the voice, the content, and the community. You’ll have the runway to take big swings, the judgment to know which ones to take, and a team that will back you when you do. As the function grows, so does your scope — creators, contractors, and a team that’s yours to shape.

The catch: we operate in regulated healthcare. The best person for this job makes us laugh and keeps us compliant. Bravery without recklessness. Funny without a lawsuit. That tension is the fun part.

What Success Looks Like

• People follow us for the content, not the discounts. Our feed earns attention on its own merit.
• We have moments. Posts that break out, get reshared, and put Fridays in conversations we weren’t invited to (yet).
• The numbers move. Audience, engagement, and — ultimately — qualified people walking through the door.
• We never make the news for the wrong reasons. Bold brand voice, airtight on compliance.

What You’ll Own

• Voice & Channel Strategy. Own the social strategy across all business units (Weight Loss, Longevity, Microdosing, TRT) and platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube). Define a brand voice that’s unmistakably Fridays.
• Content That Earns the Scroll-Stop. Plan, produce, and publish a steady cadence of short-form video, graphics, and copy — built around strong hooks, sharp aesthetics, and real cultural awareness. Concept to publish, you can do it (or direct it).
• Trend Radar & Fast Reaction. Live on the platforms. Spot the format, sound, or moment early, and move fast enough to actually capitalize on it — with taste.
• Community Management. Be in the comments and DMs. Reply with personality, build a community people want to be part of, and route clinical or support questions to the right place.
• Calendar & Execution. Build and run the content calendar. Recurring posts, launches, and seasonal moments all ship on time and on brand.
• Creators & Partners. Identify, brief, and coordinate creators and partners to extend reach and authenticity.
• Analytics & Optimization. Track what matters — reach, engagement, saves/shares, click-through, conversion — and let the data tell you what to make more of. You read the chart and adjust without being told to.
• Cross-Functional Collaboration. Partner with Brand, Creative, CRM, Product, and clinical teams so everything is accurate, compliant, and on-brand.
• Brand & Compliance Stewardship. Keep every post inside brand guidelines and healthcare advertising/compliance standards across regulated categories. This is where great judgment separates the pros from the chaos accounts.

What You Bring

• The receipts. 3+ years running social for a brand — ideally fast-paced D2C, subscription, or healthcare/wellness. You’ve made things go viral (or close), and you can point to the posts and the numbers behind them.
• Creator & UGC chops. You’ve briefed creators or influencers to produce UGC at scale, and you know what makes a brief turn into content that performs.
• A killer content eye. You make scroll-stopping short-form video and graphics yourself. Fluent in Canva, CapCut, Adobe, and native editors.
• Hook & format instincts. You understand why something works — the hook, the pacing, the trend, the aesthetic — not just that it did.
• Platform fluency. Deep, current knowledge of Instagram and TikTok, an eye on emerging platforms, and comfort with scheduling/analytics tools (Sprout, Later, Hootsuite, or similar).
• A strategic brain. You can tie a chaotic-good meme back to a real business outcome and defend it in a meeting.
• Bravery + judgment. You’ll take big swings, and you’ll know which jokes a healthcare brand can and can’t make. Both, at once.

Bonus Points

• Southern California based. Great for in-person shoots with the founders — but truly not required for the right person.
• On-camera comfort. You’re happy being a face of the brand, not just the hands behind it.
• A portfolio that made us laugh. Show us the post you’re proudest of and tell us why it worked.

Why Join Us

• A clean slate and the keys to the voice. You’ll define the Fridays voice across social, with real ownership and room to experiment from day one.
• A brand that wants to have fun. Serious about health, tongue-in-cheek about everything else. We want bold, and we’ll back the swings.
• A clear growth path. Build the function, then build the team around it as we scale.
• Forward Thinking, for real. We empower people to spot the opportunity and move — fast.

How to Apply

Skip the formal cover letter. Send us your resume plus links to 2–3 pieces of social content you made and are proud of — with a sentence each on why they worked. Want to really get our attention? Pitch one post you’d make for Fridays in week one.