National Sales Director

Blue Circle Foods is a thriving global perishable food company based in Washington D.C. We are a tight-knit group of creative and innovative individuals working to bring responsibly sourced seafood to the world. We believe eating seafood should be good for People and the Planet. We provide consumers with clean, nutritious, 100% traceable seafood using sustainable best practices that keep our planet thriving. Our team manages large volumes for a wide-range of clients from retail to wholesale to food service.

Job Description

Blue Circle Foods is seeking a forward-thinking National Sales Director to open new accounts, build relationships with retailers and channel partners, expand national distribution, and bring our brand story to life in the market. As the Out-of-the-Box Salesperson, you will be responsible for developing unconventional sales strategies and executing innovative tactics to drive brand awareness while ensuring that all sales efforts are consistent with the brand's values, messaging, and positioning.

Key Responsibilities

New Account Acquisition and Distribution Growth

• Identify, prospect, and open new retail, wholesale accounts to expand the brand’s national footprint.
• Build and nurture long-term relationships with retailers, distributors, category buyers, and other channel partners to drive repeat orders and secure expanded shelf space.
• Develop and execute distribution strategies that increase points of distribution, improve product placement, and strengthen velocity across all channels.
• Own the full new-business sales cycle, from prospecting and pitching through onboarding and account ramp-up.

Brand Story Integration

• Work closely with the marketing team to ensure that the brand story is effectively integrated into all sales materials, presentations, and customer interactions.
• Integrating the brand narrative into sales approach.
• Ensure that the sales team has access to the necessary tools and technology to effectively communicate the brand story to customers.

Strategic Alignment and Cross-Team Collaboration

• Develop and implement sales strategies that are aligned with the brand story and support the overall brand positioning.
• Collaborate with the team to ensure that sales goals are in line with the brand's long-term vision and objectives.
• Work closely with marketing, product development, and customer service teams to ensure consistent brand experience across all touchpoints.
• Collaborate with the executive team to provide input on brand strategy and positioning based on sales insights and customer feedback.

Performance Analysis and Optimization

• Establish key performance indicators to measure the effectiveness of sales efforts in supporting the brand story.
• Analyze sales data and feedback to identify areas for improvement and optimization in aligning with the brand narrative.

Qualifications

• Strong understanding of branding principles and the ability to effectively integrate the brand story into sales strategies.
• Established relationships with retailers, distributors, and buyers, or a proven ability to build them quickly.
• Track record and proven success in sales leadership, including opening new accounts and growing distribution, preferably in a B2B or B2C environment.
• Strategic thinker with the ability to drive results and make data-driven decisions.
• Ability to thrive in a fast-paced, dynamic environment.