Digital Marketing Specialist & Web Experience Specialist
Stark Tech
The Digital Marketing Specialist & Web Experience Specialist is responsible for helping to maintain our brand by working on marketing campaigns in collaboration with the VP of Marketing & Communications, Marketing Manager & Marketing Specialists.
Website Strategy & Optimization
- Own the day-to-day management of Stark Tech's corporate website
- Develop website strategies that improve lead generation and customer engagement
- Identify opportunities to improve user experience, navigation, conversion paths, and site performance
- Collaborate with marketing manager to identify and implement new functionality and website enhancements
- Manage website content updates, landing pages, forms, and technical improvements
- Monitor website health, performance, and Core Web Vitals
- Develop and execute SEO strategies that improve rankings and organic traffic
- Optimize website content using keyword research and search intent
- Implement technical SEO best practices
- Monitor search performance using Google Search Console and GA4
- Develop content optimized for AI search experiences and Generative Engine Optimization (GEO)
- Stay current on Google's evolving search algorithms and AI search trends
- Create landing pages supporting paid and organic campaigns
- Support digital advertising initiatives
- Analyze website and campaign performance to improve conversion rates
- Develop recommendations based on analytics and user behavior
- Support marketing automation and lead generation initiatives
- Design digital assets for website and digital advertising
- Create branded graphics using Adobe Creative Suite
- Ensure brand consistency across all digital touchpoints
- Assist with video and multimedia content as needed
- Track KPIs including:
- Organic traffic
- Website engagement
- Lead conversions
- Landing page performance
- SEO rankings
- AI search visibility
- Campaign ROI
- Build monthly reports with actionable recommendations
Within the first year, this individual will:
- Increase qualified organic website traffic
- Improve keyword rankings across strategic markets
- Increase website-generated leads
- Improve landing page conversion rates
- Develop an AI search optimization strategy
- Reduce technical SEO issues
- Improve website speed and Core Web Vitals
- Launch new landing pages supporting strategic campaigns
- Create a consistent, scalable website experience across all business units
The expected pay range for this position is $60,900-$80,000 annually, depending on experience, qualifications, and geographic location.
Stark Tech reasonably expects to pay within this range at the time of hire. Individual compensation is determined based on several factors including experience, education, certifications, skills, internal equity, and market conditions.
Work Experience
- Bachelor's degree in Marketing, Communications, Business, Digital Media, Web Development, or related field
- 3-5 years of experience managing websites and digital marketing initiatives
- Experience with WordPress or enterprise CMS platforms
- Strong understanding of website architecture and UX best practices
- Experience with HTML/CSS (JavaScript knowledge is a plus)
- Experience implementing SEO best practices
- Familiarity with Generative Engine Optimization (GEO) and AI search optimization
- Experience with Google Analytics 4, Google Search Console, Tag Manager, and Looker Studio
- Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Knowledge of CRM and marketing automation platforms
- Strong analytical and problem-solving skills
- Experience working with web developers and managing website projects
- Experience with conversion rate optimization (CRO)
- Experience with paid search and digital advertising
- Experience using tools such as SEMrush and Google Analytics
- Understanding of accessibility (WCAG) best practices
- Familiarity with schema markup and structured data
- Experience using AI tools for content optimization and digital marketing
Advance your career with Stark Tech, a leader in facilities and energy solutions. We specialize in integrating systems, providing energy-efficient equipment and services, and supporting sustainability through innovative technologies. At Stark Tech, we invest in our employees by offering a competitive benefits package recognized with Mployer's 2026 Great Employee Benefits designation, featuring Market Leading Medical Benefits, comprehensive medical, dental, and vision coverage, generous employer HSA contributions, paid time off, a 401(k) with employer match, wellness programs, and career development opportunities. Join our fast-growing, customer-focused organization where your skills and dedication will be valued and rewarded with competitive pay and a positive work environment.